Communicative capitalism: this is what democracy looks like

Résumé

The article reflects the communicative capitalism discussing how the central values of democracy take shape from networked communication technologies at the service of capital. When communication is the means of capitalist subsumption, what are the repercussions for democracy? In order to guide us to the answer to this question, an in-deep analysis looks at the horizon of democracy from the changes in communication and information networks and the consequent impact on capitalism and democracy. Communicative capitalism materializes and repurposes democratic ideals and aspirations in ways that strengthen and support globalized neoliberalism, thus contemporary capitalism, based on a democratic rhetoric of access, transparency, voice and participation, is strengthened in the network society.