Dissemina Lab — new approaches to race and gender in contemporary media

Abstract

This paper investigates the role of the Media in the configuration of Brazilian racial relations in the contemporary context. Based on the work developed in the Dissemina Lab study group, composed of Black students from Universidade Federal Fluminense, it reinforces the importance of training professionals in ​​Social Communication in universities, with a critical eye on the participation of the Media in the structuring of Brazilian racial relations. Departing from the category of “Brazilian cultural neurosis” (Gonzalez [1983] 2020a), we acknowledge media racism as repressed and establishing, in its discourse, power relations that subject Black people to exclusion, in a racialized regime of representation (Hall 2016). Through the analysis of a few contemporary examples in the media, different strategies of concealing racism were observed.