The publication of Orpheu was preceded by several Pessoan projects for the publication of literary magazines. Less known, however, is the project of releasing, within an international context, the work by Alberto Caeiro, made partially available to the public only ten years later, in the magazine Athena.
Through the analysis of these plans, as well as the purposes of public exposure associated with them, this article shows how the release of Orpheu materialized, on the one hand, Pessoa’s purpose of establishing a new literary movement, concealing, on the other hand, foundations of this movement. Renouncing to programmatic texts planned for publication in other reviews, as well as to the presentation of the work by master Caeiro, Pessoa follows in Orpheu a precept of partial and allusive public exposure, which will remain crucial in later publications. This precept is made explicit by the poet within the context of considerations concerning public visibility, particularly in his last poem published, Advice, which was not by chance published in an issue dedicated to Orpheu.
