The representativeness of black women on social media: the Brazilian collective “Pop Afro”

Abstract

This article has an exploratory character and seeks, through a content analysis, to understand whether the collective Pop Afro, inserted within the Black Money Movement (BMM), increases the representation of Brazilian black women in digital media, as well as the empowerment and valorization of black aesthetics and culture through Afro-entrepreneurship. To this end, the text provides a brief history of the blackening of the feminist movement in Brazil, social networks as a place of speech and political resistance, and the emergence of Afro-entrepreneurship as a social and economic alternative. Based on three clearly defined hypotheses, analysis criteria are established that, as a result, validate the collective appreciation of the representation of black women, black entrepreneurship, within the MBM, and promote the blackening of feminism.