Sdubid, the portrait of the actuality — Art Analysis of Tommy Cash

Abstract

Post-modernity translates to a society increasingly concerned with numbers and information systems. This work explores the effects of this movement from an analysis of social semiotics of the video clip Sdubid by Tommy Cash, from the concepts of Dataism by Harari (2015); the social semiotics of Martins (2017) and the imaginary of Durand (1993). Among the results of the work, there is a growing feeling of dissatisfaction on the part of the majority of society, which tends to grow rapidly and can cause a major disruption in a short time.